"The innovation most companies need will not be authorized." This quote by Greg Larkin, author of This Might Get Me Fired is the topic of discussion in this episode. We talk about the mental model of outsourcing innovation and why it really works.

#18 When Innovation Doesn't Work Out

The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it. 

Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.

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The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it. Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.

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#18 When Innovation Doesn't Work Out

#18 When Innovation Doesn't Work Out