On this episode of Marketing Behind the Curtain, we sit down with Justin Helmig, CMO of LifeOmic. A transformed software engineer, Justin shares just how building a talent brand is the best driver for getting A-level talent through the door.   We'll touch on:   -What goes into building a talent brand: culture, reputation, reviews, and investing in professional development   -Keeping the marketing team process-light and full of empowered and accountable individuals   -The variation between enterprise B2B and consumer-facing Martech tools   -Building a culture where it's acceptable to move quickly, make a mistake, own it, and learn from it