It’s that time of year when your feed is flooded with photographers offering Black Friday discounts, but here’s the truth — you don’t have to.

In this episode, Chelsea shares why running sales can actually hurt your brand, how discounting your work trains clients to wait for deals, and what to do instead to keep your business both profitable and intentional.

You’ll learn:
✨ Why discounting your core offer waters down your value
✨ How to strategically use promotions during slow months (without undercutting yourself)
✨ Creative ways to add value instead of lowering prices
✨ The hidden risks of offering gift cards — and how they can attract clients who aren’t your best fit

Before you post that Black Friday “deal,” tune in for a dose of real talk about running your business from a place of confidence and strategy — not pressure and comparison.