Gina Lee, founder of Upcyclers Network, tells Tabitha Jayne at Sustainable: The Podcast how recycling and reusing materials can save not only money but also the planet. Avoiding extracting virgin resources cuts the environmental impact on the planet. Upcycling creates manufacturing jobs. Emphasising the positive benefits of recycling will make it a more attractive method of production. Reusing and recycling can create a sustainable economy. And highlighting the businesses and organisations that already successfully transform waste into value-added materials will encourage others to take up this circular production model.