Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Does your brand offer multiple SKUs? If so, then you’re probably familiar with this dilemma: “how the heck do I balance giving customers a wide product choice with what’s efficient for our behind-the-scenes operations?”

If this sounds like a question you’ve been thinking about for your brand, then you’re in luck! Today’s episode 180 of the Food Biz Wiz Podcast is an “Is It Worth It, Charlie?” episode where Charlie Berkinshaw and April Wachtel, the founder of Cheeky Cocktails, discuss how to balance giving customers wide SKU options AND making BTS operations more efficient. Charlie is our VP of Student Success here at Food Biz Wiz and Retail Ready®, as well as the founder and owner of Element Shrub.

Here are just a few of the considerations Charlie and April discuss..

Catch these and more by listening into this episode! Find more information on April, Cheeky Cocktails, and our Food Biz Wiz Facebook Group at our full show notes, linked here!

As promised in the episode, we’re offering a freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are READY to get on and sell off their shelf. Find the free download here!