In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast.

He’s a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.

Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.

Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can’t just rely on social media to grow your MSP.

He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.

Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why he’s in performer mode so often, even when he’s off-stage.

Kennedy explains how to measure the ROI of marketing and emails in your MSP business, a simple automation that even the smallest MSP should have in place, and one thing you think you want from email marketing that you actually don’t.

Mentioned in This Episode

• Kennedy's website
• Book: Bob Burg: The Go-Giver: A Little Story About a Powerful Business Idea
• Event (Newcastle upon Tyne): The Podcast Paddock
• Download the free Fast and Forever Framework
• Sign up for Kennedy’s email newsletter