Peldi Guilizzoni continues this mini-season as he chats with Asia Orangio of DemandMaven on how founders can - and should - conduct customer interviews, and how to deal with the discomfort us bootstrappers often feel with this type of work.

Topics includes

• the discomfort for some of us of talking to customers - but why you should do it anyway
• how to find the right customers to talk to
• why delegating customer interviews might actually be a good idea.
• how to actually conduct a customer interview
• what not to say,  and how not to ask questions

Asia's company, DemandMaven.

Asia on Twitter.

You can watch this episode on YouTube.