My good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again.  

 Chris is a master of helping gyms simplify their model down to one core program.  

This allows them to raise prices, and then cut out any unnecessary and unprofitable services like on-ramp, personal training, nutrition coaching, and kids classes.  

This podcast is all about how to scale your business by focusing on simplicity rather than growth.