In a world where Netflix and Pandora have set the precedent for ultra personalized content, the job of salesperson and marketer has become harder than ever.

The modern B2B buyer abides in what Daniel Gaugler, CMO at PFL, would describe as the “perfect storm”. Let’s be clear. The term “perfect storm” is not positive. It’s super difficult.

Once you’re caught in the perfect storm, how do you find your way out?

The answer is simple enough: humanize ABM.