Let's be honest. Your relationship with money is probably one of the trickiest, most emotionally charged relationships you'll ever have. And I'm not talking about spreadsheets or financial planning here. I'm talking about how you feel about money, how you treat it, and how it's quietly shaping your decisions without you even realising it's happening.

This week, we're going back to something I haven't talked about in a while: money mindset. Because here's the thing. Most of us didn't choose the money stories we're carrying around. We inherited them from our parents, our teachers, the culture we grew up in, and that whole toxic online abundance messaging that makes you feel like an idiot if you haven't manifested a private account in the Cayman Islands.

(Thanks for nothing, The Secret.)

The money stories you inherited and how they're dictating your behaviour right now. Things like "money doesn't grow on trees" or "people like us don't have that kind of money" get wired into your nervous system, and suddenly abundance doesn't feel safe anymore.

Why money isn't moral. Money isn't a reflection of how worthy or spiritual you are. It's not a moral compass. Money is neutral. It's energy. And when we treat it like it's moral, we start hustling for work we don't want, undercharging because we want to seem like good people, and over-delivering to prove our value.

The two ways we try to control money and why neither one represents freedom. You're either constantly chasing money and making it the focus of everything, or you're pretending you're above caring about it at all. Both are about control. Both are ego.

What it means to rewild your relationship with money. Coming back to a natural rhythm where money flows through you, supports you, and nourishes what matters, but isn't the all-or-nothing driving force of your business.

Five things you can start doing today to shift your relationship with money:

The distinction between wealth and worth. Wealth is external and movable. Worth is internal and doesn't change. You cannot let money carry your self-esteem. You cannot let money have that much power.

Money doesn't respond to guilt or scarcity. But it does respond to clear, aligned action. It responds to purpose. It responds to flow. When you spend money in alignment, it circulates. When you invest in what you believe in, it multiplies. When you hoard it out of fear, it stagnates.

And here's the weird thing: when you stop with the proving and the grasping and the chasing, that's when money starts to flow. That's when money becomes the side effect of intentional, aligned work.

That's what I want for you.

Don't rush these. Sit with them. See what comes up.

Download the Fix Your Money Mindset Workbook - One of my oldest lead magnets and still works a treat because it's a goodie. It'll help you reframe your way of thinking about money: https://www.gillmoakes.com/fix-your-money-mindset

Email me your reflections: [email protected] (I genuinely love hearing from you when something lands)