It’s the middle of the night and you are lying in bed when you get a lightning-strike idea. You reach for your phone and type your idea into Google only to discover that someone has beat you to it. Today we speak about this common scenario and answer the question — should you start something new when all the good ideas have been taken? As we discuss early on, the existence of Ask Jeeves didn’t stop Larry Page and Sergey Brin from creating Google. After exploring this example, we talk about how discouraging it can be to see that someone else has built a company using your idea.