Picking up from last week, we continue the conversation in this edition of WorkTape by diving into international music icons who never quite broke through in the U.S. Despite topping charts around the globe, artists like Robbie Williams and Daddy Yankee reveal the challenges of cracking the American market. We explore how reggaeton’s rise—spearheaded by pioneers like Daddy Yankee—paved the way for global stars like Bad Bunny and J Balvin. Along the way, we reflect on cultural differences, marketing hurdles, and the unique complexity of American music audiences. Join us as we unpack the global vs. domestic success gap in music.

🎧 Episode Highlights:

• Why didn’t Robbie Williams succeed in the States despite international fame?
• How did Daddy Yankee pave the way for Bad Bunny and J Balvin?
• Why is America one of the hardest music markets to crack?
• What makes U.S. listeners different from international audiences?
• Is it possible to be considered a music icon without American recognition?