Josh sits down with Tru Flask co-founder Lad Makinde. Tru Flask is a brand that makes insulated bottles, tumblers, and coolers designed to keep your food or drinks the right temperature for way longer. Tru Flask originally started as co-founder Caleb’s passion project. He grew up outdoors and learned to love it wanting to work in the industry and continue to spread his love for all things outside and, that’s exactly what Tru Flask is really about. This underdog outdoor brand may seem like a behemoth on the outside but, is surprisingly run with a relatively small team! So how exactly did the build it? That’s exactly what we’re going to find out on this episode of the ReddyYeti Podcast