In this throwback episode from the 2023 SEWE Spotlight Series, Matt and Gus are joined by Chris Fletcher, Master Distiller at Jack Daniel's and Byron Copeland, Manager of Maturation & Innovation and Manager of Leadership Acceleration for Jack Daniel's.

Topics Discussed: Chris' taking over as the master distiller for Jack Daniel's. Byron's history with Jack Daniel's from working in the cooperage and working his way up into the ranks of Jack Daniel's Leadership. Chemistry behind several of the chemical process that happen during distillation and aging that create various smells, flavors and mouth feel. A breakdown of the Lincoln County process and the age old debate of whether or not Jack Daniel's is considered a bourbon. The chemical processes involved with Jack Daniel's malted barley distillation process. Jack Daniel's historical processes distillation processes still being used today. Developing future leaders of Jack Daniel's and growing business. Chris' explanation of the number 7 associated with Jack Daniel's bottles. 

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