In this episode, Keli talks about the concept of marketing to a vague client avatar and why specificity and talking directly to someone you know might be a more effective strategy.

If you’re ready to get some assistance on the specificity of your offer, your ideal client, your messaging, and everything else that goes into your sales and marketing check out SellingU. The next round begins Wednesday, March 27. There is a lifetime community membership for a guided DIY approach and an in-depth mastermind level for more individualized attention and support.

Apply for a consult (not to gate-keep, but to tell Keli a little about your business so she has an idea of what you do when you get on the call), and you'll get together on Zoom to go over details and get your questions answered. The application is at bit.ly/SellingU