#182 | Taking on Uber & Lyft: The Tech Entrepreneur and Founder Behind HerRide

In this episode, I get to talk with Jillian Anderson, the founder and CEO & CTO of HerRide, a women-targeted rideshare app. Jillian talks about how she plans on beating out industry titans like Uber and Lyft; and even has partnered with the Atlanta International Airport.

She breaks down her goals for HerRide, her love for numbers, her competitive nature, and her focus on creating a service that benefits both the riders and drivers. Anderson reflects on the challenges she encountered, celebrating milestones like gaining entry into Atlanta airport's ride services, and her plans for the future expansion of her business.

Book Your Next Ride with HERide: https://www.heride.com/

Follow Jillian Anderson: https://twitter.com/jillbgates

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00:00 Discussing Lyft's New Feature

00:41 The Impact of Lyft's Feature on the Market

02:01 Introduction to the Host and Guest

02:07 Jillian Anderson's Journey to Founding HerRide

02:28 The Genesis of HerRide

02:38 Jillian's Basketball Career and Transition into Tech

03:46 The Birth of HerRide

04:41 The Challenges and Opportunities in the Rideshare Industry

06:09 The Journey from Idea to Launch of HerRide

07:31 The Impact of Going Viral and Growth of HerRide

08:11 The Process of Getting into the Airport Rideshare Market

11:55 The Challenges and Strategies in Marketing HerRide

13:37 Jillian's Personal Journey and Motivation

23:18 The Metrics and Community Building of HerRide

27:48 Safety Features and Future Plans for HerRide

29:05 Expansion Plans: New Cities on the Radar

30:25 Why Not LA? The Challenges of Saturated Markets

30:32 The Cost of Rideshare Permits: A Barrier to Entry

31:17 Competing with Giants: The Lyft Challenge

31:39 Surviving the Storm: Dealing with Idea Theft

34:11 The Art of Conversion: Winning Over Drivers

34:42 The Initial Reaction to Lyft's Move

35:25 The Acquisition Question: Would You Sell?

38:30 The Future of HerRide: Goals for 2024

39:28 The Work-Life Balance: Self-Care and Relaxation

41:56 The Math Behind the Business: Analytical Thinking

47:54 The Driver's Perspective: Pay and Expectations

52:38 The Billion Dollar Conversation: Preparing for Acquisition Talks

54:44 Staying in Your Lane: Building a Loyal Community

55:31 Connecting with HerRide: Social Media and Sign Up