In this episode of The Cole Memo, I’m joined by Livi McKay, CEO and founder of MyTEPI and the Discover Your Color platform, for a deep dive into cannabis, "hemp", and the evolving landscape of plant-based wellness. Livi shares her powerful personal journey—from overcoming severe health issues using cannabis to becoming a leader in quality management and consumer education within the industry. Watch video version or read full show notes here: https://thecolememo.com/2025/03/31/e182