If you have a podcast and you don’t have show notes, you need to start writing show notes.

What a lot of people think show notes mean when it comes to podcasting is writing a few bullets on what you talked about.

What I mean is writing exhaustive show notes, like a transcript. Write down everything that you said.

There’s so many reasons you need to be doing this, but let me just give you the first one: when someone shares a podcast episode, that audio file is impenetrable.

I have no idea what’s behind the audio—I can’t skim it and I can’t gloss over it. This is why podcasts never go viral.

Have you ever thought about that? Podcasts never go viral. Videos go viral all the time because it’s quickly consumable.