What if the price you're charging is teaching your customers your product isn't worth that much?

Most founders treat pricing as a math problem: add up costs, slap on a margin, done. But pricing expert Dan Balcauski reveals why this approach leaves massive value on the table. In this episode, we explore why your price is actually a positioning decision that determines everything from your sales motion to your customer quality. Dan breaks down the four inputs every pricing exercise needs, why zero pushback on price means you're charging too little, and how the same bottle of water can be worth anywhere from nothing to everything depending on context. Whether you're launching a SaaS product, selling services, or building a physical goods business, this conversation will change how you think about the number on your invoice.

Keywords: pricing strategy, SaaS pricing, B2B pricing, value-based pricing, pricing psychology, startup pricing, how to price products, pricing tiers, discount strategy, Dan Balcauski