Summary In this conversation, Matt Coffy shares his insights on building a successful business while staying true to one's values. He emphasizes the importance of positioning in chaotic market conditions and outlines a framework for effective positioning that includes verifying, validating, sharing vantage points, expressing values, and defining a villain. Coffy argues that in uncertain times, people seek certainty and leadership, making it crucial for business leaders to project confidence and authenticity. He concludes by encouraging listeners to lead with their values and create contrast to stand out in the marketplace.

 

Takeaways

• I've built a real company from scratch.
• People today aren't just trying to buy tactics in the market.
• Positioning yourself has never been more important.
• Winners won't necessarily be the ones selling better products.
• People want certainty in chaotic times.
• Your values, your vantage point, your story are critical.
• Create contrast to stand out against the noise.
• Positioning is what will determine whether people rally around you.
• Lead with your values and your lifestyle.
• We're ready to help you when you're ready to be the leader.