The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales


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Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!).  After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment.  This is not easy to do!!! 

Learn in this episode:

  • How the whole company needs to be ready to move up to enterprise
  • How to support the sales team focused on the new segment
  • And that outbound can work (and how!)
  • Suite at the Four Seasons or a cabin in the woods?


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This week’s newsletter is sponsored by the Security, Funded newsletter.

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Each week, Mike cover's the latest news and insights on cybersecurity funding, including investment trends, funding rounds, new startup launches, as well as analysis and commentary from a career cybersecurity person. By subscribing to the newsletter, you'll gain valuable insights and perspectives that you won't find anywhere else.

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If you enjoy the podcast, please could you give a review by going to salesbluebird.com

You might also like the following:
182: Being “me” focused during sales calls is slowly killing our connection with prospects
167: 2 approaches to bringing on your first sales team
123: Scott McCrady, CEO of SolCyber Managed Security Services, talks about the important role MSSP plays in today's cyber security market



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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!By Andrew Monaghan

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