Jacob is a cofounder of Zora, an onchain social network revealing new opportunities to create, connect, and earn from your life online. It's new app could be compared to a crypto version of Instagram. Before creating Zora, Jacob was a product designer and product manager at Coinbase. Follow Jacob on Warpcast @jacob and on X @js_horne.

0:00 - Jacob’s journey to creating Zora

11:40 - The evolution of monetizing information

15:15 - Business model experimentation at Zora

25:39 - The spectrum of fungibility

35:34 - Zora’s fee structure and incentive model

43:41 - Collecting and aggregating within Zora

48:18 - Quantity vs quality of posts on Zora

1:00:35 - Introducing Sparks as a new unit of account

1:10:14 - The story behind Zora’s Zorb logo

Mint this episode for free onchain on Base at ⁠pods.media/pod-of-jake/183-jacob-horne

For more episodes, go to ⁠⁠podofjake.com⁠⁠.

Previous guests include ⁠⁠Mark Cuban⁠⁠, ⁠⁠Vitalik Buterin⁠⁠, ⁠⁠Brian Armstrong⁠⁠, ⁠⁠Balaji Srinivasan⁠⁠, ⁠⁠Keith⁠⁠ ⁠⁠Rabois⁠⁠, ⁠⁠Ali Spagnola⁠⁠, ⁠⁠Anthony Pompliano⁠⁠, ⁠⁠Raoul Pal⁠⁠, ⁠⁠Julia Galef⁠⁠, ⁠⁠Jack Butcher⁠⁠, ⁠⁠Tim Draper⁠⁠, and over 100 others alike. Learn from founders and CEOs of companies like ⁠⁠OpenAI⁠⁠, ⁠⁠Coinbase⁠⁠, ⁠⁠Solana⁠⁠, ⁠⁠Polygon⁠⁠, ⁠⁠AngelList⁠⁠⁠, ⁠⁠Oura⁠⁠⁠, and ⁠⁠Replit⁠⁠, and investors from ⁠⁠Founders⁠⁠ ⁠⁠Fund⁠⁠, ⁠⁠a16z⁠⁠, ⁠⁠Union Square Ventures⁠⁠, and many more. I appreciate your support and hope you enjoy.

Thanks to ⁠⁠⁠Chase Devens⁠⁠⁠ for the show notes and ⁠⁠⁠Yiction⁠⁠⁠ for the music.

Lastly, I love hearing from fans of the pod. Feel free to email me any time at ⁠⁠[email protected]⁠⁠. Thank you!