In this episode of the Be Real Show, Travis and Justin open up the show discussing the inspiration behind Conversion Fanatics. Justin prefers to work with established eCommerce businesses because they are the easiest to help. If you need help with your conversions, first, look at your data. Where are your visitors? Where are your visitors falling off? From there, Justin will start collecting qualitative data through surveys. Then, they measure what is most important from the consumer's point of view.