Matt Johnson is an Ultra-endurance athlete, coach, and content creator. In this episode, he shares how he went from a career in the military where his life was spiraling to finding endurance sports and finding purpose. He also talks about how he became a full-time creator and coach and how he is using his platform to inspire others to do hard things and uncover the greatness they hold within them.

Key Points:

• The struggle to fully open up on social media
• The business of being a full-time content creator
• Find your polar bear on the unicycle: what makes you unique and stand out among the rest
• Creating content that inspires others to uncover what they are truly capable of
• Training and completing the Leadville 100 after a DNF in 2022
• Chasing the process, not the reward
• The impact David Goggins’ book “Can’t Hurt Me” has had on Matt’s life and personal growth journey
• Mental struggles that come from being a high-level ultramarathon runner
• Running a 100-mile race on a broken leg
• Using a “less is more” approach in training for enjoyment and sustainability in fitness
• What Matt is doing to stay healthy and prevent new injuries
• Learning to find the off-switch
• Training for Leadman in June 2023
• Running across Texas in October 2024
• Matt’s definition of Pure Ambition

Connect with Matt:

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Work with Matt

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Instagram: @dominicfusco

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