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183: Using the Fogg Behavior Model to Drive Change | with Jamie Barnes
When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change. BJ Fogg is a behavior scientist and the founder of Stanford University’s Behavior Design Lab. Fogg is […]
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By Jesse Lahey
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When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change. BJ Fogg is a behavior scientist and the founder of Stanford University’s Behavior Design Lab. Fogg is […]
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