L.I.F.E. on podcast

184. What's In A Name? (an episode on branding)


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“The need for a good brand name originates with customers, and customers will always want convenient ways of identifying, remembering, discussing, and comparing brands. The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance.”   

The Brand Gap"  ~
Marty Neuemier

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L.I.F.E. on podcastBy Stone Stafford and Jony Van

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