On this week's show, Adam and Ben explore the complexities of implementing AB testing in email campaigns.

The hosts tackle the challenge of integrating AB testing into existing systems without causing disruptions and examine methods for experimenting with various elements like subject lines, calls-to-action, and email contents. They also discuss strategies for automating the selection of winning variants based on metrics such as opens and clicks.

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With audio editing and engineering by ZCross Media.

Full show notes and transcript here.