Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Craig Pellin is the VP of Sales & Marketing at Nexen Group, a global leader in precision motion control systems used across aerospace, semiconductor, amusement, medical, automation and even bourbon barrel manufacturing.In this episode Craig breaks down: • How AI, automation & mechatronics are rapidly changing manufacturing • The surprising industries powered by Nexen: Space Needle, MRI machines, amusement parks, whiskey distilleries, global bottling lines • Why zero-backlash precision is becoming mission-critical for the future • How Nexen built a global rep network and deal flow engine without relying on outbound • The REAL future of AI inside mid-market manufacturing orgs⸻🔗 Links MentionedNexen Group — https://www.nexengroup.com/Craig on LinkedIn — https://www.linkedin.com/in/craig-pellin-7494b16/Craig’s personal build & hobby page (woodworking / restoration) — https://hobbychaser.wordpress.com/⸻If you’re a manufacturing leader exploring automation or AI integration — this one is a must-watch.🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…