What do you do when changes in competition and customer expectations necessitate a radical change to your business model? Kevin Turpin is President of The National Journal, where he’s seen a complete overhaul of the company’s business model—from a traditional media advertising model to an advisory and information services company with an ever-growing number of digital products and services. He joins us to discuss the process of this digital transformation, how long new products take from idea to launch, adapting to your customers’ or members’ ever-changing needs, and how National Journal is continuing to evolve today.

 

Resources:

• Learn more at nationaljournal.com
• Connect with Kevin on LinkedIn  

 

Learn more and get the full show notes at: 3PillarGlobal.com