Summary In this conversation, Matt Coffy emphasizes the critical importance of visibility in today's digital landscape for businesses. He discusses how competitors are capturing market share by being more present and engaging on various platforms. The modern customer journey is no longer linear, and businesses must adapt their strategies to include omnichannel visibility. Coffy introduces the concept of a 'visibility engine' that helps brands distribute content effectively across multiple platforms, ensuring they are seen and remembered by potential customers. He stresses the need for strategic content creation that resonates with audiences and encourages businesses to take action to enhance their visibility.   Takeaways

• Your competitors are stealing your customers right now.
• Visibility without strategy is noise.
• The modern customer doesn't choose the best provider.
• You need both visibility and strategy to succeed.
• Social media is where attention is being spent.
• The customer journey is chaotic, not linear.
• You need a distributed visibility engine.
• Content with context builds trust.
• The best positioned product wins, not necessarily the best product.
• Commit to being a brand people can't scroll past.