Our next guest on the BrandBuilders Podcast wears a lot of hats. We mean that literally — David Shaffer started as a Junior Golfer in the American Junior Golf Association, then became a collegiate golfer at Northwestern University. From there, he joined the business world … using his talents and love of his sport to sell apparel used in the game.

Now, literally — as we said — he ‘wears a lot of hats’ as the Vice President of Sales and Marketing of Imperial, the premier company for golf hats in the U.S. The company is more than 100 years old and if you’ve been to a golf pro shop, you’ve probably seen them there. And you’re going to see them in more than golf, too — and David joins us now to tell us all about it!