Brilliant Business Moms with Beth Anne Schwamberger

188: How to Use a Live Video Series to Build Relationships and Drive Product Sales


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In this episode, you're going to love the way Laura Smith of iheartplanners.com turned her product launch for her Sweet Life Planner into a true party. I mean, we're talking a 7-day full week Planner Palooza.

What I love about this launch strategy is that Laura just gave and gave to her audience. She didn't have to be sales-y at all and it was so much fun. You'll hear all about the incredible value that Laura offered to her audience, but how that also turned into so many sales that she sold out of her sweet life planner early.

Get the full show notes at brilliantbusinessmoms.com/episode188.

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Brilliant Business Moms with Beth Anne SchwambergerBy Beth Anne interviews Mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, photographers, and designers are just a few of the brilliant business moms featured here.

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