Keith Belling is the Founder & CEO of RightRice, a product that reinvents the concept of rice, and which sold over one million bags in its first year. Keith is a proven entrepreneur and innovator, and RightRice is his second foray into disrupting the F&B industry — his first being Popchips, a wildly successful food product. He is a master of following a frustration he has, figuring out how to solve it in a unique and meaningful way, and turning the solution into a business.