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Ever released a song only to watch it vanish into the streaming void after a brief moment in the spotlight? In this episode of Inside The Mix, Marc Matthews delves into the waterfall release strategy, a strategic approach to music distribution that aims to revolutionise how artists share their work and maximise their reach.

The core concept of the waterfall release strategy is explained: instead of releasing singles in isolation or dropping an entire album at once, artists gradually build momentum by rereleasing previous tracks alongside each new single. The episode outlines how an artist might start with one song, then release it with the second single, followed by packaging all three tracks together for the third release, continuing this pattern until the complete EP or album is unveiled.

Marc provides a practical walkthrough of how to implement this strategy using DistroKid, although he notes that the underlying principles are applicable across various distribution platforms. He emphasises the critical importance of maintaining identical metadata and audio files for re-released tracks on DistroKid, the correct and consistent use of ISRC codes, and offers practical tips to help artists avoid common pitfalls when using DistroKid for a waterfall release.

Sharing his own experiences, Marc discusses testing this approach with his recent releases, "Waves," "Separation," and "Four Minute Warning." He highlights the noticeable increase in streams for his earlier tracks, demonstrating a tangible benefit of the strategy.

The episode explores the potential advantages of the waterfall strategy for artists looking to maximise their music's reach and lifespan, particularly on Spotify. Marc discusses how this method can keep an artist's catalog fresh in listeners' minds, potentially trigger algorithmic favour through consistent releases, and create multiple opportunities for music discovery on platforms like Spotify. He poses the question of how a waterfall release can help boost Spotify streams and keep back catalogs relevant.

While acknowledging it's not a guaranteed solution, Marc positions the waterfall strategy as a compelling option for producers and artists aiming for sustained traction rather than a fleeting moment in the spotlight. He encourages listeners to consider if this approach, particularly when implemented through DistroKid, could transform their next music release and help them effectively utilise the waterfall release strategy on Spotify.

Links mentioned in this episode:

Listen to 4 Minute Warning

DistroKid

My Journey to 10,000 Monthly Listeners - What Actually Works?

How to Release Music and Artist Strategies for Engagement and Success in 2024 with Jay Gilbert

Don't Release Another Song Without Reading this First: A Guide

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