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In this episode, Holly Owens breaks down how she landed multiple roles without submitting traditional job applications—by focusing on visibility, trust, and relationship-building instead of mass applying.
Holly shares why the “spray and pray” approach to job searching is outdated and often ineffective, especially in Learning & Development. Instead, she makes the case for showing up consistently, building genuine relationships, and becoming a known, trusted voice in your field.
Drawing from her own experiences landing roles with Yellowdig, Mars, and Lindenwood University, Holly explains how hiring decisions are often made long before a job is ever posted—and how visibility plays a major role in those opportunities finding you.
Why mass job applications rarely work anymore
How genuine relationship-building (especially on LinkedIn) leads to real opportunities
The role visibility and trust play in hiring decisions
Real examples of jobs Holly landed without applying
Practical strategies for building an online presence that feels authentic—not performative
Why transactional networking hurts your long-term career growth
Start building visibility through consistent, authentic engagement
Focus on relationships, not just résumés
Protect your time and energy—connection beats cold outreach
Be intentional, human, and real in how you show up
You don’t need to do everything. You need to do the right things consistently. Visibility plus authenticity compounds over time.
🔗 Connect with Holly on LinkedIn
By Hosted by Holly Owens5
1313 ratings
In this episode, Holly Owens breaks down how she landed multiple roles without submitting traditional job applications—by focusing on visibility, trust, and relationship-building instead of mass applying.
Holly shares why the “spray and pray” approach to job searching is outdated and often ineffective, especially in Learning & Development. Instead, she makes the case for showing up consistently, building genuine relationships, and becoming a known, trusted voice in your field.
Drawing from her own experiences landing roles with Yellowdig, Mars, and Lindenwood University, Holly explains how hiring decisions are often made long before a job is ever posted—and how visibility plays a major role in those opportunities finding you.
Why mass job applications rarely work anymore
How genuine relationship-building (especially on LinkedIn) leads to real opportunities
The role visibility and trust play in hiring decisions
Real examples of jobs Holly landed without applying
Practical strategies for building an online presence that feels authentic—not performative
Why transactional networking hurts your long-term career growth
Start building visibility through consistent, authentic engagement
Focus on relationships, not just résumés
Protect your time and energy—connection beats cold outreach
Be intentional, human, and real in how you show up
You don’t need to do everything. You need to do the right things consistently. Visibility plus authenticity compounds over time.
🔗 Connect with Holly on LinkedIn

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