In this episode, Holly Owens breaks down how she landed multiple roles without submitting traditional job applications—by focusing on visibility, trust, and relationship-building instead of mass applying.

Holly shares why the “spray and pray” approach to job searching is outdated and often ineffective, especially in Learning & Development. Instead, she makes the case for showing up consistently, building genuine relationships, and becoming a known, trusted voice in your field.

Drawing from her own experiences landing roles with Yellowdig, Mars, and Lindenwood University, Holly explains how hiring decisions are often made long before a job is ever posted—and how visibility plays a major role in those opportunities finding you.

• Why mass job applications rarely work anymore

• How genuine relationship-building (especially on LinkedIn) leads to real opportunities

• The role visibility and trust play in hiring decisions

• Real examples of jobs Holly landed without applying

• Practical strategies for building an online presence that feels authentic—not performative

• Why transactional networking hurts your long-term career growth

• Start building visibility through consistent, authentic engagement

• Focus on relationships, not just résumés

• Protect your time and energy—connection beats cold outreach

• Be intentional, human, and real in how you show up

You don’t need to do everything. You need to do the right things consistently. Visibility plus authenticity compounds over time.

🔗 Connect with Holly on LinkedIn