Pumping money into various different marketing services, but failing to see any return on investment (ROI) can be a real drag. The product or service you are offering is great, in fact, you have a number of customers that can already vouch for that. You’re doing all the right things; optimizing your website for SEO, posting regular content, sending email campaigns to your database, keeping active on social media pages, advertising online, and more! 

So what exactly is the problem?

My guess... Your target audience is simply not segmented enough.

In this episode we discuss:

• What is market segmentation?
• The four basic types of segmentation
• 6 signs you're targeting the wrong segments

If you find any of these signs familiar then it's time to reevaluate your segmentation tactics!

You can read the full blog on this topic here.

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Thanks for listening!