From Leads to Leases - Senior Living Marketing and Sales

#19 Adapting Senior Living to City Life: The Carnegie East Experience with Angela DeWood


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Summary

In this conversation, Jerry Vinci interviews Angela DeWood, the deputy executive director at Carnegie East House in New York City. They discuss the unique living experiences and enriched housing provided by Carnegie East House. Angela shares her journey into the elder care field and how her international travels have influenced her approach to senior living. They also talk about the integration of the vibrant energy of New York City into the daily lives of the residents, the partnerships with cultural institutions, and the tailored programs and activities offered to cater to the needs and interests of seniors in an urban environment. Carnegie East House, a nonprofit assisted living community in Manhattan, faces unique challenges related to noise, safety, and accessibility. The increase in e-bike traffic in the city has created a free-for-all situation that needs regulation. The community is working on addressing these issues through advocacy and community events. The central location of Carnegie East House, near public transportation, makes it convenient for residents and their families to visit. As a nonprofit, Carnegie East House focuses on individualized care and affordability, offering a spend-down program for residents who may run out of money. The community aims to evolve its offerings to meet the changing needs of residents and improve amenities.


  • Connect with Angela
  • Learn more about Carnegie East House
  • Learn more about James Lennox House

  • Takeaways

    • Carnegie East House in New York City is redefining enriched housing for older adults by offering unique living experiences and more than just care.
    • Angela DeWood's journey into the elder care field was motivated by her connection to older adults and the wisdom they possess.
    • The location of Carnegie East House in the heart of New York City allows for easy access to cultural institutions and enhances the daily lives of the residents.
    • The community focuses on keeping residents independent and thriving, and tailors programs and activities to their individual interests and needs.
    • Partnerships with cultural institutions like the Alvin Ailey School for Dance and the 92nd Street Y provide residents with enriching experiences and opportunities.
    • The building design of Carnegie East House prioritizes accessibility and ease of movement for older adults. Carnegie East House faces challenges related to noise, safety, and accessibility in Manhattan, particularly due to the increase in e-bike traffic.
    • The community is actively working on addressing these issues through advocacy and community events.
    • The central location of Carnegie East House near public transportation makes it convenient for residents and their families to visit.
    • As a nonprofit, Carnegie East House focuses on individualized care and affordability, offering a spend-down program for residents who may run out of money.
    • The community aims to evolve its offerings to meet the changing needs of residents and improve amenities.

    • Chapters

      00:00 Introduction and Background

      01:52 Angela's Journey into Elder Care

      04:59 The Influence of Travel on Senior Care

      09:10 Integrating the Vibrant Energy of New York City

      17:00 Transitional Opportunities for Potential Residents

      22:03 Prioritizing Independence and Personalized Care

      23:28 The Impact of Location and Design on Quality of Life

      26:05 Regulating E-Bike Traffic for Resident Safety

      28:37 Safety and Accessibility Challenges

      32:03 Easy Access to Transportation

      33:28 The History of Carnegia East House as a NonProfit

      35:01 Providing Affordable Care

      36:50 Unique Programs: Spend-Down and Garden-to-Table

      39:19 Individualized Care Approach

      44:10 Creating a Home-like Environment

      45:54 Future Planning - Improving Amenities and Services

      50:00 Future Plans and Rebuilding

      ...more
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      From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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