It's All Poetry

19: "Authenticity" - from murder to marketing (with Leanne Knight)

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How did a word once meaning "murderer" become the holy grail of modern branding? In this episode, Nicole and guest Leanne Knight trace the surprising journey of "authentic" from its dark origins to its pivotal role in today's business world.

And a question: In a world obsessed with genuineness, how can we truly embody authenticity in our personal and professional lives?

In this episode you'll learn...

  • The fascinating etymology of "authentic" and how its meaning has evolved from "murderer" to "genuine self"
  • Why being "authentic" isn't just about doing whatever you want, and how it relates to personal ethics and responsibility
  • How to effectively use "authentic" in your marketing without sounding cliché
  • A fresh perspective on balancing selfishness and authenticity in both life and business


    • Where to find our guest:

    • Connect with Leanne on Instagram: @authenticvisionmedia
    • Find Leanne on LinkedIn: Leanne Knight
    • Join Leanne's free monthly Graphic Design Clinic: authenticvisionmedia.com/events
    • Learn more about Leanne's work: authenticvisionmedia.com

      • Resources

      • All music is by Jack Pierce
      • Connect with the podcast team (i.e., Nicole!) at [email protected]
      • Sign up for weekly marketing prompts that don’t feel gross here.
        • ...more
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        It's All PoetryBy Nicole Cloutier