In this episode of Club Cultivate, Whitney sits down with Alyssa Walsh, founder of Sweet Briar Creative, to talk about building a creative business in the ag industry. From starting a simple college portfolio to running a full-time branding and video studio, Alyssa shares how she’s refined her services, protected her time, and built a brand that actually works for her life and her clients.

In this episode, we talk about:

How Alyssa went from AgCom student to full-time creative business owner

The evolution of Sweet Briar Creative from “try everything” to clear offers and buckets

Why she stepped away from ad design to focus on branding, brand books and video

What makes a strong brand beyond the logo—fonts, colors, tone, and consistency

Using brand pillars to show up with intention on social instead of posting just to post

Hiring support, setting boundaries, and structuring your week as a creative entrepreneur

A simple 30-day exercise for taking one small step toward a big goal every day

Connect with Alyssa

Website: sweetbriarcreative.com

Instagram: @sweetbriarcreative

Connect with Whitney / Club Cultivate

Instagram: @clubcultivate