Learning from Smart People

19 Become an Online Contributor with Dani Hao


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In this episode we learn from Dani Hao about developing a brand identity and becoming a contributor to online (and print) publications. It's a fresh new take on PR that shares your information in unique, yet targeted venues.

Some of the key points include:

  • Knowing your niche and/or finding it
  • Creating a brand persona
  • Defining your audience
  • Developing a voice for your brand
  • Researching the keywords for your message (kwfinder.com was one tool)
  • Finding the right publication to target
  • The pitch process for becoming a contributor
  • Dani kindly offered a 30 minute free consultation to Learning from Smart People listeners. When you schedule yours, let her know you heard her here. Use the scheduling link below:

    https://calendly.com/dani-hao

    If you'd like to follow Dani and Procurify, here's where you can find them:

    Website: www.procurify.com

    Twitter: @procurify
    Facebook:  www.facebook.com/Procurify/  
    Instagram: @Procurifyteam
    Linkedin: www.linkedin.com/in/daniellehao/

    Thanks for listening to Learning from Smart People! Visit us at:

    https://www.learningfromsmartpeople.com

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    • Twitter: @LFSPPodcast
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