In this episode, Pamela interviews Sharai, the creative director and founder of Sozo Studio, a branding studio in the Greater Toronto Area. Sharai helps business owners create brands that resonate with their mission and values. They discuss the importance of branding from the inside out, finding authenticity in your brand, and utilizing AI in branding.

Sharai also shares her Brand Breakthrough Package, which includes a deep dive into the client's brand, brand positioning and strategy, brand voice guide, and visual design. In this conversation, Sharai and Pamela discuss the importance of branding and how it can help entrepreneurs attract the right clients. They emphasize the need for alignment between the entrepreneur and their clients, and how branding can help weed out the wrong fit. They also talk about the importance of revisiting and evolving your brand as you grow and change. Sharai shares tips on branding from the inside out and finding balance in your brand. They also discuss the upcoming Brand Revival Workshop that Sharai will be hosting.

Takeaways:

• Branding should start from the inside out, focusing on the core values, mission, and vision of the business.
• Authenticity is key in branding, and it's important to be true to yourself while also considering your target audience.
• AI can be a useful tool in branding, especially when it comes to creating consistent messaging and content.
• Sharai offers a Brand Breakthrough Package that includes a deep dive into the client's brand, brand positioning and strategy, brand voice guide, and visual design.
• Branding is important for entrepreneurs to attract the right clients and weed out the wrong fit.
• It's crucial to revisit and evolve your brand as you grow and change.
• Branding from the inside out means finding balance in your brand and showcasing your diverse facets.
• Investing in your brand is worth the time, energy, and resources.
• The upcoming Brand Revival Workshop can help entrepreneurs breathe life back into their business and get re-excited.

Connect with Sharai:

• WEBSITE: https://sozomedia.ca/
• PINTEREST: https://www.pinterest.ca/thesozostudio/
• INSTAGRAM: https://www.instagram.com/thesozostudio/
• EMAIL: [email protected]

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