Happy Tax CEO Mario Costanz talks about branding and why it is useless for most small companies. Instead, he recommends, small businesses should focus on direct response marketing that can be tracked for return on investment. Finally, he goes on to make a very special announcement.

Happy Tax CEO Mario Costanz talks about branding and why it is useless for most small companies. Instead, he recommends, small businesses should focus on direct response marketing that can be tracked for return on investment. Finally, he goes on to make a very special announcement.

Happy Tax CEO Mario Costanz talks about branding and why it is useless for most small companies. Instead, he recommends, small businesses should focus on direct response marketing that can be tracked for return on investment. Finally, he goes on to make a very special announcement.

19: Branding Is Useless

The Weekly Happy Tax Industry Strategy Session offers free advice and expertise for people wanting to get into the tax business as well as those already in it. With 13 years of experience in the tax industry where he operated 99 tax offices across the country, Happy Tax CEO Mario Costanz provides you with expert advice and insider strategies in each episode to grow your tax business to the next level. Learn what it takes to launch and build a tax business to enjoy the great quality of life and success you deserve!

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19: Branding Is Useless

19: Branding Is Useless