Jennifer Mitchell Doncev talked to us about how she became a social media professional for large organizations. Her first lesson is that being the first disruptor is not an easy path, but being persistent and paying attention to how online media is changing the world, was a great start to her career.

Jennifer Mitchell Doncev is an old-school PR pro who recognized social media as a communications essential in 2007. Over the last six years, she's helped brands find their online voice, share their messages with the right people, listen to (and communicate with) their customers and potential customers, and generate revenue from their social media efforts.   BRG Communications is a nationally recognized public relations agency known for award-winning campaigns that reach key influencers, creatively deliver powerful messages, and ultimately ignite behavioral change.