Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV now works with ASX 200 companies and an army of self employed professionals and Small/ Medium sized businesses to help them tell their own, infectious stories. Viral videos have been an obsession of Jonathan’s since 2009, in particular the science that occurs in the human brain to make people click that share button.   

Recently Jonathan reversed engineered the Virable formula to provide content makers a clear path and guideline on the type of unique narratives and videos they need to make to create an impact online. Spread Factor exists in all viral content and Jonathan breaks it down in way that teaches anyone how to better understand their Viral DNA, the position they must occupy with their own story to be a success.   

Jonathan has worked with many brands including AFL, 2XU, Sigma Healthcare, RAMS, Netball Australia, San Remo, Koko Black and even Ho Chi Minh City TV Vietnam plus many more.  Jonathan is an accomplished Speaker having graced the TED stage and 100’s of events both here and abroad with audiences spanning the thousands to an engaging few. He is a published Author, Filmmaker, confidante of many successful Australian YouTubers as well as Lead curriculum facilitator at RMIT University’s International business school and guide at Deakin University’s business program. He is known for helping businesses and brands to be seen, heard and understood in away that builds an instinctive connection and an enduring trust.  

To connect with Jonathan: www.virable.com