A good design is centered on clear communication and words are one of the key vehicles to achieve it.

Acting as the bridge between minds, words can excite, motivate, and guide people when used right.

However - words can frustrate, confuse, or worry users about not doing things the right way if they are not used properly. In this episode of the Klaviyo Design Podcast, we have special guest Karen Muller - Klaviyo’s Senior Copywriter - to talk about the importance of copywriting in design, myths around the job of a copywriter and tips for anyone interested in becoming a better writer. We also touch upon brand identity and how language in social media is changing the way we communicate IRL.

=== Links ===

Twitter's... Twitter account • https://twitter.com/twitter

Wendy's Twitter account • https://twitter.com/Wendys

Duolingo's April Fool joke • https://push.duolingo.com/

The Reformation • https://www.thereformation.com/

Spreadsheet that tracks terms across languages • https://docs.google.com/spreadsheets/d/1EBNCqbiK-X-DljBD1WhfmsLXaO4iJYGe0Mi5yTuiUb0/edit

Simple English Wikipedia • https://simple.wikipedia.org/wiki/Main_Page

=== Recommendations ===

Hanabi • https://en.wikipedia.org/wiki/Hanabi_(card_game)

The Last of Us Part II • https://www.thelastofus.playstation.com/

Grammarly • https://app.grammarly.com/

Roam Research • https://roamresearch.com/

Because Internet • https://www.amazon.com/Because-Internet-Understanding-Rules-Language/dp/0735210934

Blue Land cleaning products • https://www.blueland.com/

Fonts for Instagram • https://play.google.com/store/apps/details?id=kz.nur4i.ifonts&hl=en_US