What does it take for an organization to have a #OneTeam mindset between #sales & #marketing?

And, what are the underlying symptoms that separate them?

I had the honor to talk about this with Sangram Vajre, who is the Co-Founder & Chief Evangelist at Terminus. He has built not just a community with FlipMyFunnel but an ABM movement that tons of people look up to and admire

He took a deep dive into answering my curious questions with examples and actionable advice to a situation that a lot of organizations face

What are your thoughts on the following?

✏️Leadership is not what you say; leadership is what you do

✏️ You won’t align both teams overnight, relationships are built over time, and trust is built over time. You need intentionality in the process of bringing them together

✏️It all starts at the top, align your metrics to ONE thing, whichever that is. And, ask yourselves in your intentional combined meeting, do you trust each other to align the metrics together?

✏️Speak the same language. Figure out the cadence and rhythm of leadership, so people feel they are aligned. It should PAIN marketing when sales numbers are not met, and it should PAIN sales when marketing is not doing what they are supposed to do

Check out Sangram on LinkedIn:

https://www.linkedin.com/in/sangramvajre/

Link to the famous “ABM is B2B” book:

https://amzn.to/34PAd3U