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Share 19: Crikey! The Story Behind the Australia Zoo NFT Project – An interview with Mariella Meija, Meadow Labs, creators of the Australia Zoo NFT
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19: Crikey! The Story Behind the Australia Zoo NFT Project – An interview with Mariella Meija, Meadow Labs, creators of the Australia Zoo NFT
The Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and importantly how the project brought 1500 people who had never bought an NFT into the NFT world. Importantly for the Irwins, the project was sustainable (using the world’s first carbon-negative blockchain) and the NFTs actually do good in the world.
We also discuss where Tiffany (the jewellers) made $12.5M by selling 250 NFTs in a few minutes and what lessons we can learn for large organisations embracing NFTs. Somewhat controversially Mariella made a comment on Twitter that we were nowhere near having a Metaverse yet. That caused some backlash online and we talk to Mariella about her views on the Metaverse. Also we discuss the importance of canned tuna to Mariella as an underappreciated lunch meat. Fun and Web3 abounds in this episode.
Links:
Australia Zoo website
See omnystudio.com/listener for privacy information.
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By Norton Rose Fulbright AustraliaThe Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and importantly how the project brought 1500 people who had never bought an NFT into the NFT world. Importantly for the Irwins, the project was sustainable (using the world’s first carbon-negative blockchain) and the NFTs actually do good in the world.
We also discuss where Tiffany (the jewellers) made $12.5M by selling 250 NFTs in a few minutes and what lessons we can learn for large organisations embracing NFTs. Somewhat controversially Mariella made a comment on Twitter that we were nowhere near having a Metaverse yet. That caused some backlash online and we talk to Mariella about her views on the Metaverse. Also we discuss the importance of canned tuna to Mariella as an underappreciated lunch meat. Fun and Web3 abounds in this episode.
Links:
Australia Zoo website
See omnystudio.com/listener for privacy information.