You've heard the saying before - "Fake it 'till you make it", but that's not always the case. In this episode we talk about taking an entry-level job to learn your basics, and the trajectory you need to jump into freelancing where your salary is unlimited. Do not lose credibility - marketing is ALL about branding - and if you fake your stuff and get exposed, your brand authority goes out the window. Agencies with poor reviews end up having to rebrand completely if they're pretending to be something they're not. This may seem obvious, but learning under the umbrella of a well-put-together agency - or learning underneath a mentor, is going to help you prep for success the FIRST time you decide to scale.