In this episode, Belle chats with Emelie Conroy, the founder and designer of LA-based, bohemian-inspired handbag brand, Everina. The brand's focus is on creating fair trade and artisan-made straw and leather handbags from sustainable materials. These natural materials, such as rattan and water hyacinth, are found in abundance in the local communities of Emelie's home country, Indonesia. Each bag is hand-made and unique, due to the natural variation in materials used (including hand-dyed leather). Emelie is able to reproduce the same, beautiful designs and maintain the luxurious quality of her products by working closely with her supply chain and artisans despite small variations in natural, hand-made products.

Learn about the rise of straw bags, along with Emelie's favorite styles and how she likes to wear them year-round. Plus, the importance of traceability in the fashion industry, what it's like to sell wholesale to boutiques at trade shows like MAGIC and Atlanta Apparel, her advice on starting your own business and sustainable fashion brand, Everina's new Spring/Summer collections and so much more!

Everina Website:

https://shopeverina.com/collections/new-arrivals

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Everina Headquarter Showroom:

5209 Wilshire Blvd, Los Angeles, CA 90036

Business Hours: 10am - 6pm Monday - Friday Make Retail & Wholesale Appointment to: [email protected]

MENTIONED IN EPISODE

https://shopeverina.com/products/evelyn-lilac

https://fashionunited.com/news/business/accessories-council-announces-winners-of-2022-design-excellence-awards/2022111150657

https://shopeverina.com/products/sunny-natural

https://www.fashiongo.net/everina

https://www.faire.com/brand/b_5m1fjvk8du?refReqId=948pu5qdq4c4wgc9udjdmqq2u&refType=SUGGESTIONS_BRANDS

https://www.magicfashionevents.com/en/home.html

https://coteriefashionevents.com/

https://www.projectfashionevents.com/en/home.html

https://www.atlanta-apparel.com/Markets/atlanta-apparel

https://www.ritzcarlton.com/en/hotels/california/santa-barbara

https://shopeverina.com/pages/stockist

https://shopeverina.com/products/chloe-crossbody-pink-cream-black

https://shopeverina.com/products/evelyn-handle-crossbody-cream-brown

https://shopeverina.com/products/abby-tote-small-1

EMELIE'S RECOMMENDATIONS

LA SPOTS