Most people in events have one storm they'd like to forget. Kevin White has four.

Across 30 years in experiential design, Kevin watched his whole industry go under four separate times: the dot-com bust, 9/11, the 2008 crash, and the Covid shutdown. Not rough patches. The floor gone, no lifeboat in sight. This week he walks us through how he survived all four, and why that last one turned into his best revenue year ever.

We get into why we keep getting blindsided (the short version: success floods your brain and you forget the last crash), why the calm stretches are when you should be making your biggest calls, and what he means by finding yourself in the being instead of the doing. Kevin is founder and chief strategist at XPL, an international president of ILEA, and the guy who teaches this stuff at NYU and the Event Leadership Institute.

Storm, umbrella, clear skies. Kevin brought all three.